Building an email list or lead generation is a very important aspect of successful blogging or marking an online presence. I have been thinking to write an article on OptinMonster Reviews for a long period of time. Today, I am sharing my views on why building email list and getting subscribers is necessary and how you can achieve it in a better way. I have tried many WordPress plugins to build my mailing list by collecting emails from my readers. But I do agree that OptinMonster is one of the best email subscription WordPress plugins for lead generation. So, I have come up with an article on OptinMonster reviews and why you should also go for this. (Another good alternative is MailOptin)
OptinMonster Reviews – Why Building Email List Is Important
If you have been blogging for a long time, you might have understood the importance of building a mailing list by now. Many professional bloggers have also insisted on providing an easy way to your readers so that they can subscribe to your blog. The reason why we emphasize on lead generation is that more than half of the visitors who are coming to your blog will never come back. So, how can we bring them back to our blog? The answer is to convert your visitors into long-term readers by letting them subscribe to your blog. Whenever we publish a new post, we can send an email to all the subscribers to check your new post and share their feedback. In this way, you are creating a community of your blog readers and it also helps in decreasing bounce rate of your blog. There are many lead generation WordPress plugins available (both free and premium). Based on your requirements and budget, you can choose a plugin with which you want to go. I generally prefer OptinMonster for lead generations and converting website visitors into subscribers and customers.
Also Read: 35+ Ultimate Blogging Tools & Resources
OptinMonster Reviews – What’s OptinMonster?
By now, you must have known that OptinMonster is a premium lead generation WordPress Plugin. It allows you to create and integrate highly effective email signup forms on your website. In order to use it, all you need is a live website. It is compatible with all website platforms and email marketing services such as MailChimp and Aweber etc. You can create and customize beautiful lead capture forms from a large template library without any coding knowledge. It is made extremely user-friendly, so you can build an A/B test high-converting lead-capture forms without hiring a developer. This plugin provides many special features that have increased its popularity over time (we will read about them in the upcoming section). Using this plugin, you can easily improve leads. This plugin claims to have the capacity for improving leads by 600% for its users. This seems to be an unbelievable figure but services and options provided by OptinMonster can really help you to achieve this. It has proved to be a great lead generation tool for helping emails opt-in.
Also Read: MailOptin Review – Email Marketing WordPress Plugin
OptinMonster Review – Why You Should Use OptinMonster?
There are many reasons why you should use OptinMonster on your blog. Few of the major reasons are:
1) Various Opt-In Form Types
OptinMonster provides many form types to create your own forms and designs. Without any coding knowledge, not only can you play with the color, drag, and drop, and design of your email optin form, but create various types of opt-in forms. You can also choose where you want to showcase your opt-in forms. Not only pop-ups, but it provides certain other places such as Floating Bar, Sidebar, Mobile, Popups, etc. There are multiple templates for each of the specified designs. It is undoubtedly one of the best form plugins that will help you to grow your email list. Below are the templates with popover design-
While configuring any template, you can configure certain other things as well:
2) The exit-intent Feature
Exit-intent is one of the best OptinMonster features which makes it stand out from the crowd of all other subscription plugins. The reason is – as a blogger, we never want to interrupt the user experience while browsing our blog. But also, we do not want users to leave before generating the lead. So, how would we achieve it? The answer is using the exit-intent feature. In this, a visitor does not see any popup opt-in form while browsing your blog. But it detects when the user is about to leave your blog. It calculates the position of the cursor and when the cursor is about to leave the main window of your blog, an opt-in form pop-up instantly to retain that visitor and helps him subscribe with clear call-to-action.
Apart from the exit-intent technology, it provides certain other options also to improve the user experience such as:
· Scroll trigger
You can also choose to display the popover after a reader has scrolled down a certain percentage of your website. This is another way to ensure your readers get to read your content before being faced with a popover.
· Cookie duration
Another option is setting the cookie duration. When you set the cookie duration, you can ensure that lightbox popup is not displayed again to someone until after a certain number of days (or time) have passed.
· Second-page view option
For a first time visitor, popovers can sometimes put them off so you can choose to ensure that popovers do not appear until the second-page view to ensuring new visitors are not getting interrupted.
3) Performing A/B split testing
Another good feature is performing A/B split testing. Testing is a good way to find which approach is working and which is not. With A/B split testing, you can easily find out which design, placement, content, color combination is generating good results. You can actually create many opt-in forms with different variations.
For example: When you want to test the color, you can create opt-in forms with the same design, content, and placements, but with different colors. Now with A/B testing, you can run these opt-in forms separately for a certain time to know which color combination brought you the maximum result. So, you can use that as a permanent opt-in form for your blog. Similarly, you can test for other parameters also.
You can watch videos on how to perform AB split testing.
4) Page Level Targeting
Page-Level targeting helps to better capture the interest of visitors. It is one of the good features provided by OptinMonster. Every page is optimized for a particular keyword. That means visitors coming to different articles have different needs and interests? So, keeping the same content and headlines do not make sense to target different visitors with different interest. That’s why we may want to create an opt-in form that can instantly connect with visitors coming to a particular page or you can say an article too. You can do this with its page-level targeting option. With this option, you can create opt-in forms specifically targeting those particular landing pages or articles. Thus, Page Level Targeting of Optin Monster gives you the ability to show unique offers and campaigns depend on the visitor’s location and how they interact on your website. It also separates your email list and a group of your subscriber depends on their interest. Now, we have separate emails and we are able to send relevant emails to your subscriber which results in a higher click-through rate, increase conversion rate of your blog and lower your unsubscribe rate. (You can also choose to show full-screen form on a specific page)
5) Analytics & Reporting
The other major feature of OptinMonster is its analytics and reporting system. From within your WordPress dashboard itself, you can analyze clicks, views, and overall conversion rates with our built-in analytics. You can also see which pages or opt-in forms are converting best. Optin Monster has an inbuilt Google Analytics feature which shows you which one of your opts in form are working well. Also, you can be able to see clicks, views, and overall performance of every opt-in form and its variations. You can also integrate it with social media.
Other important features are:
- Send visitors to a custom thank you page or just display a success message
- Custom CSS support for advanced customization
- Add effects to your popovers to make them grab the attention of your visitors
- Custom HTML support in case your email provider isn’t supported
Also Read: Why Buy Genesis Framework From StudioPress
OptinMonster Reviews – Plans And Pricing
Pricing is always a matter for all of us. The price of OptinMonster is very low as compared to its features. Optin Monster’s Basic plan is just for $49 per year and it comes with basic features. For new bloggers or if you have just started your blog, it is enough for you. On the other hand, If your blog website gets huge traffic then I would suggest you go for the Pro plan which is $199 per year and it has all the features and all the opt-in form types. You can check all the plans and pricing in the below image.
In summary, there are below pricing options for OptinMonster:
- Basic: $9/month (1 site, unlimited leads, and integrations, no Exit-Intent)
- Plus: $19/month (3 sites, A/B Testing, Social Media and eCommerce Popups, Exit-Intent)
- Pro: $29/month (5 sites and unlimited sub-accounts, OnSite Retargeting, and Follow-up Campaigns)
- Growth: $49/month (10 sites and unlimited sub-accounts, advanced reporting, and premium support)
All pricing options, apart from ultimate, include one year of support and updates, after that you can continue using the plugin but you are on your own. This is a quality tool to increase conversions and sales. For full details of the plans visit the OptinMonster website.
Also Read: 5 Best Tools to Grow Email List in 2020
As mentioned, OptinMonster is one of the best lead generation plugins. It provides many great features that are necessary for building an email list. The best feature that I found is – exit intent, which is missing in top subscription plugins. It is very easy to use and to configure it as per your requirements. Not only you can create different opt-in forms but also you can analyze which one of your opt-in forms performing well by performing split testing. I would say OptinMonster is an investment worth making. If you don’t like OptinMonster then it has 14 days money-back guarantee without asking you any question. So, I would recommend giving it a try at least. Optinmonster plugin is a must having thing. It is a good WordPress opt-in plugin. It provides multiple campaign types and allows you to customize your popups and form which help customers/users to sign up and subscribe. This plugin offers too much service as compared to its cost and helps in growing business using a reliable version of option monster.
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