Writing a blog is a piece of cake but getting successful in blogging is a tedious task. To make your blog successful and become a pro blogger, you definitely need to develop certain skills. Being an ardent follower of Mahabharata, I thought to write an article on blogging lessons from Mahabharata. This sounds crazy, right? 🙂
But the Mahabharata story has so much to teach us. There are a lot of skills and lessons we can learn from Mahabharata characters. Not only they will be helpful in blogging but other aspects of life as well.
Before we proceed to article and start digging history, I do understand that many non-native readers may not be aware of Mahabharata (or not well versed with it). Considering that, I am giving a brief introduction to this great Indian Mythological storyline.
In a nutshell, Mahabharata is an ancient Indian epic narrative of the Kurukshetra War (battle for the throne of Hastinapura) between the Kauravas and the Pandavas. The story contains various stages and reasons which led to Mahabharat war and how Pandavas outnumbered Kauravas army with the help of God Krishna (who decided not to use weapons in the war). It also contains philosophical and devotional material. Among the principal works and stories in the Mahabharata, is the Bhagavad Gita (composed as a poem and it contains many key topics related to the Indian intellectual and spiritual tradition).
10 Blogging Lessons From Mahabharata
By now, you would have got some idea about Mahabharat, if you didn’t have. There are so many things we can learn from Mahabharata but I have chosen below 10 most important lessons.
1) Quality Over Quantity (Krishna vs Narayani Sena)
One of the important blogging lessons from Mahabharata will be that always choose quality over quantity. Before the war, both the Pandavas and Kauravas had reached to Dwarka to seek help from Yadavas. Krishna had clearly mentioned that he will not use weapons in this war. Duryodhana (from Kauravas) and Arjuna (from Pandavas) were asked to choose between Krishna (weapon-less) and powerful Narayani Sena (Krishna army). Arjuna had chosen Krishna and Duryodhana chose Narayani Sena considering that they are huge in numbers which will help him to win the Mahabharata war. But as the war progressed, it turned out to be a wrong decision for Duryodhana. Krishna, without even using weapons, led the Pandavas to the victory.
So, it is always advisable to go for quality and not quantity. This lesson holds for many things related to your blog. One such instance will be when you try to write a number of articles on your blog without offering much quality. The keynote here is even if you write one article a week and is of great quality, it can outnumber a bunch of low-quality articles. Not only your audience will love to read that in-depth single post but it can also help you in getting higher ranking in SERPs. You would have heard from many professional bloggers that ‘Content is King’. I know it is a cliche but worth mentioning here.
The same lesson goes for backlinks also. When you do backlinking, you should focus on the quality of the backlinks rather than quantity of backlinks. Most bloggers make this mistake even I was one of them. I bought some cheap backlinks which affected my blog badly and later on I had to manually disavow them from search engines.
2) Learning Never Ends
Another important lesson Mahabharata teaches us is that learning is a never-ending process. We should keep learning whatever comes in our way at any phase of life at any time. Pandavas and Kauravas started their learning from Guru Drona in Gurukul in their teenage and learned many skills. But once they returned to Hastinapura, Kauravs hardly learned anything else. But at the same time, Pandavas continued to learn new things and improve their skills. Arjuna worshipped Lord Shiva and learned Pashupatastra. He even got divine weapons from Indra. Bheema (one of the Pandavas) also worshipped Lord Hanuman and found new ways to increase his strength and other important lessons. Their learnings helped Pandavas win the Mahabharata war.
Similarly, you should never stop learning. Keep on learning new technologies or tools which can help you in improving your blog. You never know when a small thing can do a big change and can open new doors of opportunities.
3) Networking is Power (Have Powerful Allies)
Networking is very important for any business model. Having good and loyal friends/allies can help you win anywhere. Kauravas had extreme power and a prosper kingdom – Hastinapura (greatest empire of the time). But Pandavas had no wealth, no power and no kingdom. Before the Mahabharata battle, both the sides reached out to various other kingdoms to have allies with them.
On one hand, Kauravas could manage a few allies from old relations like Gandhara (Shakuni), Sindhu (Jayadrath) and Shalya (by deceiving him). On the other hand, despite having nothing, Pandavas got many powerful allies – Panchala (through Marriage with Draupadi), Dwarka (through marriage with Arjuna and Subhadra), Matsya (through the marriage of Abhimanyu and Uttara) and The Rakshasas (through the marriage of Bhima and Hidimba). It was the loyal networking power which helped Pandavas in Mahabharata yudh.
The take away here is a network with the right people and expand your reach. Connect with people who share a similar cause. Networking is one of the ultimate blogging lessons from Mahabharata. If you are finding it difficult to network with people, join online communities related to your blog niche and help fellow bloggers and connect with them. You can also achieve this by doing guest blogging on other bloggers and allowing other bloggers to post on your blog. Use social media to find people with the same interest as yours and connect with them.
4) Half Knowledge Is Dangerous
This is a very popular saying. In the Mahabharata also, we come across this example. Duryodhana was very adamant about killing Arjuna’s son – Abhimanyu so Kauravas plotted the Chakravyuh (an invincible army formation which is deadly enough to finish the war in one day) to kill him in absence of Arjuna. Arjuna knew how to tackle the vyuh but he was not available in Kurukshetra as he had to go and fight with the army approaching towards Matsya kingdom (one of the Pandavas’ allies). Abhimanyu only knew how to enter the Chakravyuha, but he didn’t know how to come out of it. Had Abhimanyu not gone inside the vyuh, Kauravas had defeated the Pandavas army and won the battle. Hence, Abhimanyu decided to break the vyuh knowing that he will have to face the wrath of Kauravas Maharathis (likes of Karna, Guru Drona, Duryodhana, Ashwathama, Dushasana, and Shakuni) alone. His death at the hands of six great warriors was one of the more tragic and unrighteous acts committed in the Mahabharata war. He was brave and courageous which show his great character but half knowledge cost him his life.
This story gives us the lesson that if you want to be successful you need to be well prepared for the task at hand. Be careful when you try new things such as buying services related to your blogs, spending money on advertisements (most of them are a rip-off) and practicing major changes in your blog in the real-time.
Another lesson we can learn from Abhimanyu is that Dedication is always greater than capability.
5) Passion Always Find Success
Karna, being passionate about learning the archery skills, taught us that if you are passionate to do something, you will always find a way to success. From the birth itself, he had to face many challenges – was abandoned by his mother Kunti (Pandavas mother; Karna was elder brother of Pandavas but was kept as secret by Kunti), fought discriminations all his life, rejected by society, discarded by Guru Drona, insulted by Draupadi by calling him Suta-Putra (son of lower caste) and refusing to marry him in the swayamwara. Being born in the lower caste, he was refused to learn archery and other skills by saying that these skills were only for Kshatriyas (higher caste) and not for Suta (lower caste). But his passion to learn led him to Lord Parashurama who taught him the archery and other divine skills. He became a great warrior (equivalent or even more powerful than Arjuna).
In conclusion, he almost became a puppet in the hands of fate but was a perfect example of how one can fulfill one’s passion despite all the hurdles and challenges life throws at us. He inspires us to work towards our goal no matter how much difficult situation we come across in our life. If we are honest and dedicated to our goal, we will conquer all the difficulties and will eventually reach the goal. So, if you are passionate about blogging, you can certainly take your blog to newer heights. There should be no excuses. Keep experimenting with your blog or tools or strategies and you will definitely see results for all efforts you made J
6) Using Illegal Techniques Can’t Help You Win
Kauravas had Shakuni as of one of the key strategists. Throughout his life, he had only focused on getting his work done even if that required using illegal techniques. He tried everything to make Duryodhana – the King Of Hastinapura. He even tried to kill Pandavas – by burning them in the fort of lac, giving the poison mixed with a sweet dish to Bheema, playing the cruel dice game to make Pandavas slave and insult Draupadi by undressing her. Despite trying all the illegal strategies and methods in the Mahabharata war, he could not defeat the Pandavas.
Pandavas had Lord Krishna as the key strategist and planner. It was his wisdom, knowledge, and strategies which helped Pandavas to win the Kurukshetra Mahabharata war.
This is one of the best blogging lessons from Mahabharata that all bloggers should learn. We try all the wrong and illegal techniques to make our blog popular. Few of them includes – practicing Black Hat SEO techniques, link building mistakes, buying random traffic online, using cloaking in SEO, Cookie Stuffing, etc. We should never practice these techniques. You can see some quick results by doing so but later at some point you will face the consequences also which can even lead to penalizing your website from the search engines. So, we should play by the rules such as following White Hat SEO techniques, using LSI keywords instead of Keyword stuffing, etc. It may take some time to show the results but it will be a long-term success and you can definitely rely on them.
7) Teamwork and Correct Task Assignment
Building a team is an easy task but teamwork and task assigning are important aspects. That’s what even we have seen in Mahabharata as well. Kauravas had a great team with many powerful Maharathis such as Bheesham Pitaamaah, Guru Drona and Angraaj Karna who were undefeatable. They could not be defeated but still, they got killed and could not make Kauravas win the Mahabharata battle. One major thing missing was teamwork and a collective motive. Bheesham and Drona did not want to kill Pandavas and wanted only to capture them so that Kauravas can win the war. Karna only wanted to kill Arjuna and prove he is the greatest of all. He had promised Kunti that he will not kill any of other Pandavas.
But on the other side, Pandavas had a collective motive and correct task assignment.
- Shikhandi was destined to kill Bheesham as per Lord Shiva’s boon
- Drishtdhyum was destined to kill Guru Drona as he was born to do so
- Arjuna was chosen to kill Karna
- Bheem had pledged to kill all Kauravas and was assigned this task.
- Yudhishtra, Nakul and Sehdev were assigned to kill the army of enemies and other tasks based on their talent and skills.
They showed great teamwork and won the historic war.
The lesson here is that the right team is made by selecting the right individuals. While working in a team, you should find talent within the team and assign tasks accordingly. Everyone has a unique talent and skills. As bloggers, we tend to work in the team. We do have a set of people for writing the articles, managing the social channels, doing marketing activities and other blogging related stuff. We should ensure that we have a collective goal and the entire team is working to achieve that goal with their individual skills and talent.
8) Keep Your Words & Promises
Karna was very kind and generous. He believed in selfless charity and due to which he was known as Danveer. He had promised that after every morning prayers and SuryaNamaskaram, if someone begs him something he will donate that without a second thought. Karna had a natural armor (Kavacha & Kundalas) provided by God Sun which acted as a shield whenever he was in danger. It was very precious to him and could have won the WAR for Kauravas. In order to protect Arjuna, his godfather Indra begged for alms where he asked for both Kavacha & kundalas. Karna had already got the wind of it but he selflessly donated them to Indra. Indra was so moved by this gesture, he gave Karna his vajra (a powerful weapon which could kill Arjuna).
This teaches us that one should always keep his words. The same rule goes for us as bloggers also. We do affiliate marketing and promote many affiliate products on our blog. While promoting them, we should not think about the profits only but about the customers also. We should never promote or recommend products which we are not sure or cannot use ourselves. If you have used those products yourself or are sure that they add values and provide the solution to customers’ problems, only then you should recommend them. We should always stand by our words and promises 🙂
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9) Motivation Is the Key To Success
Just before the starting of the war, Arjuna denied killing Bheesham Pitaamah and other relatives. He asked Krishna if he was committing any sin by slaying his dear ones just because of a piece of land. Lord Krishna stood up and motivated him. That was the time Bhagwat Geeta was formed. Krishna told him the truth of life. One of the most quoted Bhagwad Geeta quotes is – Karmanye Vadhikaraste, Ma Phaleshu Kada Chana. It tells us that we should only perform our duty and should not be entitled to the fruits of action. Those who acquire knowledge only to achieve something else will never be able to extract the true virtue of it. It was the strong motivation provided by Krishna which led to the Pandavas victory.
Motivation is another one of the important blogging lessons from Mahabharata. It shows that when you are motivated you can do anything and can achieve your goal. Motivation is the driving force that drives you to accomplish goals and it’s necessary for all types of success. Everyone has its own reasons and ways to get motivated – Giving yourself a reward and find reasons why you should succeed etc.
10) Sometimes Smaller Sacrifices Have To Be Made
After Arjuna killed Jayadratha with the help of Lord Krishna, Kauravas decided to attack Pandavas camp in the night itself to kill Arjuna. Karna had got the deadliest weapon from Indra which could kill Arjuna so they wanted to bring Arjuna in front of Karna at any cost. Krishna knew this strategy and asked Bheema to take help from his devil son – Gatotkachcha. Gatotkachcha started destroying Kauravas’ army. Krishna wanted to save Arjuna and he knew Karna will be forced to use that weapon on Gatotkachcha to save Kauravas instead of Arjuna. Krishna sacrificed Gatotkachcha’s life to save Arjuna’s life.
Similarly, success does not come without any price. We also need to sacrifice a few things at times to achieve our goal. Blogging also requires many sacrifices if you want to be successful in this. It asks for sleepless nights and leaving comforts (partying, hanging out with friends, watching movies, etc) to work on the blog and a lot of patience. At times, you also need to shell out some money from your pocket to invest in your blog. It also includes buying some premium tools or services which will eventually help in improving your site.
(Few paid tools/services I have invested and recommend are – Genesis Framework, WP Rocket, Grammarly, OptinMonster, Long Tail Pro and Revive Old Post Plugin, etc.) So, never be afraid of making temporary sacrifices to achieve permanent and higher goals.
That’s all in this article. There are many other blogging lessons from Mahabharata which we can take. If I will mention everything, it will become a very lengthy article. Hope you liked this. Do not forget to share it with your friends on social media 🙂 Do share your feedback in the comment section below.