MailOptin Review: Best Email Marketing WordPress Plugin?

Are you struggling to build up your email list? Do you want an all-in-one tool to help you with your email marketing campaign? MailOptin is one of the best options for you (Discount coupon mentioned below). In this MailOptin review article, I will mention its unique features, configurations, and pricing etc. There are many unique features provided by MailOptin WordPress Plugin which make this tool stand out of other alternatives.

There is no second thought that why we should take email marketing seriously. We put a lot of efforts into writing the content and maintaining our blog. In return, we all would love having great ROI. Building an email list not only helps you in creating your audience and readers but also helps in generating revenue (promoting affiliate products). But still, we do not put much effort into building an email list. We rely on old methods to collect emails which sometimes frustrate the visitors. This MailOptin provides many features where you can understand the visitor behavior and based on that prompt email subscriber form. You can also analyze the performance and perform various experiments (A/B Split testing etc.) to come up with a better option so that you get better results and conversions.

MailOptin Review – An Introduction

MailOptin is a lead generation tool, using which you can generate relevant leads, grow your email list, send attractive emails, prompt messages on your site, automatically trigger events and so on. As mentioned, MailOptin is a WordPress plugin. It comes in both Free & Paid versions. It allows you to start building list instantly once you install & activate the plugin. This plugin is very user-friendly and flexible hence you do not need to have any prior knowledge of coding to start using this. There are hundreds of features, amazing templates, a lot of customizations available to fulfill all your requirements. It can help you with all your pop-ups, email opt-in forms and newsletter needs. It can also be integrated with many of the popular email marketing services such as MailChimp, AWeber etc.

MailOptin Review – Best Features

There are many awesome features provided by OptinMonster. Few of them are:

• Page-Level Targeting
• Automated Email Newsletters
• Various Optin Campaigns & Powerful Template Builder
• Exit Intent Feature
• Reporting & Built-In Analytics
• Integration with Email Marketing Service Provides

• Page Level Targeting

MailOptin’s page level targeting feature allows you to be the master and helps you keep the things the way you like. You can exclusively display opt-in forms on specific sections of your site, prevent them from appearing on specified posts, pages, and categories of your blog. There are other display rules also that you can choose.  Page Level Targeting gives you the ability to show unique offers and campaigns depend on upon the visitor’s location and how they interact on your website. This provides you high customization ability and you have total freedom to realize the best approach you intend collecting emails for effective marketing.

• Automated Email Newsletters

This is another good feature provided by MailOptin. This feature allows you to create different types of emails or automatic newsletters to your subscribers. One example would be – when you publish a new post on our website it will automatically trigger email (event-triggered) to your subscription list. You can choose any readymade template available for this. As soon as you click on Publish button, the plugin will start doing its work. You can sit back and relax and see the results continuing to grow. This automation will also help you save your lot of efforts and time.

Also Read: Revive Old Post Plugin – Automate Sharing Old Blog Posts on Social Sites

• Various Optin Campaigns & Template Builder

MailOptin provides many opt-in campaigns and a powerful template builder. This builder allows you to drag & drop various components to create awesome and seductive opt-in forms and email newsletter templates which will help in higher conversions. You can customize almost each and everything. I will show this in the later section.

•  Exit Intent

Exit intent is one of the best & main features I look for in the opt-in plugins. As a blogger, we want to provide the users a great experience while browsing our website and do not want them to get frustrated at any cost. But we want to generate the lead as well, right? So, how to do that? The answer to this question is – by using Exit Intent feature. So, how to use this? The answer is, we do not show pop up form while loading the page. But when the visitor is about to leave your website, we show visitor opt-in form with a clear call to action button. There are high chances that visitor will convert will as he would have read your content and will be willing to sign up. It will not degrade user experience as well 🙂 When we show pop up opt-in form when the user has just landed to your blog, the conversion rate is expected to be low as the user does not know how good the content is and what value your blog provides (Also it annoys the visitors also.).

Also Read: OptinMonster WordPress Plugin to generate leads

Now apart from showing the optin form when the visitor is about to leave the page, you can also show the optin form when the visitor scrolls down the page, or after some time of page load (i.e. after a certain period) etc.

• Reporting & Analytics

Another important feature of MailOptin is reporting & analytics. You can easily see the number of times your forms were shown, the number of impressions, subscriber count, and conversion rate etc. You can also perform various experiments to detect what is converting well for you. Based on the reports and analytics, you can keep the settings which provided higher conversion rate.

• Integration with Email Marketing Service Provides

You can connect and integrate MailOptin with leading & popular email marketing service providers also. You can easily integrate your optin forms with AWeber, MailChimp, Constant Contact, Campaign Monitor, Sendy and lot more service providers. (We will see this in upcoming section).

Also Read: How To Configure Genesis eNews Extended Widget with MailChimp

MailOptin Features Overview (Watch Video below)

MailOptin Review – Configuring & Setting Up

Setting up MailOptin is quite easy. First of all, you need to install this plugin and activate it. Once activated, you can see this plugin on your WordPress dashboard.

Below is the glimpse of MailOptin Settings:

Email Settings:

• Connection Settings

Here, you can integrate your optin forms with different email marketing service providers – Aweber, ConstantContact, Drip, ConvertKit, MailerLite, ActiveCampaign, EmailOctopus, MailPoet, GetResponse, Elementor etc. Here, you will have to enter your account API key or authorize the services. (Different services have different ways of integrating)

• OptinCampaigns

MailOptin provides a different type of campaigns –

• LightBox Optin Form
• In-Post Optin Form
• Sidebar/Widget Optin Form
• Notification-Bar Optin Form
• Slide-In Optin Form

• LightBox Optin Form

MailOptin offers you fully professional yet creative templates, which you can customize as per your requirements. Lightbox popup is fully customizable. You can display enticing header and body content to get maximum attention. This form will appear in front of your visitor, at the right moment when it is more likely to be converted. Another good thing is that it is fully responsive so you do not need to worry about how it will appear on mobiles, tablets etc. It can fit any screen regardless of its size. Isn’t it great? 🙂

This is how lightbox pop up will be displayed in different screen sizes.

• In-Post Optin Form

In Post form allows you to embed your optin form within the content itself. This type of form converts well since after reading your content, the visitor is most likely to subscribe to your form. Below is the additional setting for same:

Various display rule that you can set are:

• Sidebar/Widget Optin Form

This optin form allows you to keep your subscription form in your sidebar (in the Widgets section). You can customize this as per your requirements. You need to place this in the area that is visible to every visitor on your site making it easy for them to subscribe to your mailing list.

How it looks in the different sizes of screen -

• Notification-Bar Optin Form

The notification bar opt-in form becomes very useful when you want to showcase important notice/deals etc. These opt-in forms stick themselves to the top or bottom of your website. These sticky bars are also known as floating bars. It means that even the user scrolls the web page up or down, these bars keep appearing on the top or bottom of the screen.

• Slide-In Optin Form

Slide-In Opt-in form is another form available that you can use. It displays forms at the bottom corner of your site.  It might look intrusive but is well attractive and highly customizable. (I personally DO NOT prefer Slide In Optin forms.)

MailOptin Review – Pricing

MailOptin is a Freemium (Free + Premium) plugin. There are three pricing options –

• Lite: Free with limitations
• Standard: $99/year (All core features with license for just one site)
• Pro: $199/year (Full package plus priority and multisite support)

LITE  version includes the best three opt-in form designs, the lightbox popup, before/after post and sidebar/widget. It is as fast as the premium paid version and equally high converting. You will get the email and automation demos, as well as the opt-in forms demo.

The Standard Package starts at $99 per year and gives you Lightbox Popups, Unlimited Sites, Premium Themes & Templates, Unlimited Opt-in Forms, New Post Email Notification, Slide-in Boxes,  User-based targeting, Sidebar Forms, Before / After Post Forms, Notification bar, Page Level Targeting, Branding Removal and Unlimited Email Campaigns.

The Pro Package is available at $199 per year. This package includes everything from the standard package, plus Time on Site Opt-in Trigger, Opt-in AdBlock Detection, Scroll Opt-in Trigger, Exit Intent Opt-in Trigger, Opt-in Custom CSS, Lead Bank, Multisite Compatible, Pageviews Opt-in Trigger, Advance Opt-in Analytics, Opt-in Referrer Detection, Opt-in Campaign Scheduling, and Display Effect.

MailOptin Review  - The Conclusion

Now, you would have realized the importance of building an email list. If you are not using any tool for your email marketing campaign, then it is a high time to start doing so. If you do not want to spend money on this, you can go with free (LITE) version. The free version provides enough functionality to get started. Once you start getting some results, you can upgrade it to the premium version later on. Another good thing is that you do not need to hire a designer or developer to do settings. This plugin comes up with powerful template builder and you can easy drag & drop the components to create optin forms.

If you can spend some money, I would recommend it to give it a try. The price is pretty much affordable. There are many features provided in the premium version (MailOptin Pro) which are not there in the LITE version. There is a deal mentioned below with coupon. You can grab it fast before it ends.

I hope you liked this article on MailOptin review. Do not forget to share it with your friends. If you have are using/have used MailOptin, do let us know your feedback in the comment section below. Also, feel free to ask us any questions.

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Mohit Arora

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Hi, I am Mohit Arora, a passionate blogger and addicted reader. You can check my another blog TutorialsJar where I share programming tutorials.

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