Before we start with InboundWP review, it is vital to understand why Inbound Marketing plugins are necessary for your website. What is Inbound Marketing as a whole concept, and how does it help to convert visitors into leads?
What is Inbound Marketing?
Delivering valuable content and experience to your customers while they visit your webpage is called ‘Inbound Marketing’. Inbound is all about interacting with your customers with the content of their interest and choice. It never interrupts your visitors; rather it helps in enhancing your website’s session time.
Why Inbound Marketing for your WordPress Website?
A perfect inbound strategy is about delivering right and relevant solutions with a positive impact on your business and website visitors. To help your business grow faster, marketers have developed a three-tier strategy with InboundWP Marketing Plugin. The plugin helps in attracting, delighting and engaging the visitors in order to convert potential leads into customers.
InboundWP Review – What is InboundWP Marketing Solution?
InboundWP is a total marketing solution for WordPress websites, who want to increase their website conversions. InboundWP Marketing Plugin offers a total of 7 key features which help websites to convert leads into customers.
7 Features: InboundWP Marketing Plugin
- Spin Wheel
- Marketing Popup (Similar to Hellobar or Optinmonster)
- Social Proof
- WhatsApp Chat Support to increase conversions
- Countdown Timer
- Better Heading to test multiple headings
1 Plugin = 7 major benefits
Normally to get all these features, you need to install 7 different plugins, which will cost you more and impact your website speed. InboundWP offers all of these features at an affordable price and without impacting website speed – as you only need to install 1 plugin.
Let’s talk about each of the plugin features in detail.
1) Spin Wheel
Spin Wheel is a kind of ‘Gamification’ that has become a trend in the last many years. With its proper inbound strategy, gamification is still alive and kicking in the online marketing world. So what do you understand by the tech term ‘Gamification’?
If we follow the Google definition, ‘Gamification’ is all about implementing the gaming techniques of enjoyment and amusement in the technical scenario for gaining the attention of the visitors in an engaging way. It is more or less structuring the play game for utilising the attention and engagement of the visitors in enhancing our business/sales.
What our Digital Marketing Expert has to say about ‘Gamification’?
Businesses need creative marketing strategies to convert more visitors into customers. Gamification has become a popular marketing strategy, which engages website visitors in various actions. Spin Wheel is also one of the best gamification techniques you can use on your website.
Website visitors spin the wheel to get product discounts OR win the products/rewards. You can use a spin wheel with various scenarios to engage your visitors.
The Spin Wheel Connection
People willingly enter their name and email address to spin the wheel, which you can use later to market them your products and services. This is just one of the ways that spin wheel connects with your audience, let’s discuss all the major benefits that spin wheel gamification provides to your business website.
4 reasons why SPIN WHEEL is essential for your website
- Emotive: Creates engagement, excitement, anticipation and competition
- Fun: Free Spin is always fun to play.
- Real-time Performance
- Satisfying and Thrilling
Popups convert at 5.9% average, which is a lot higher than normal email subscriber widget which we embed in website sidebar or footer area.
Practising Inbound Marketing with Pop-ups
There is always a debate amongst the marketers whether to use pop-ups for practising inbound marketing or not. Often pop-ups are implemented or guessed as spam or disguised material on the internet.
But one cannot ignore the biggest fact that ‘Popups build your email list.
According to Litmus survey, email marketing has Return on Investment is 38:1 which is a lot compared to other marketing channels. But to send emails you first need to build your email list. Popups help you build email list lot faster.
And, as per the market reports – ‘Email Marketing is the second most effective B2B lead generation technique’.
Coming back to our topic, ‘Marketing Pop-ups’; lets, in general, discuss the overall benefits of having one embedded on our business website.
The Many Benefits of Using Marketing Pop-ups
- Enhancing the email lists
- Increasing the blog RSS subscriptions
- Promoting new blogs or products
- Generating leads
Testimonials are the best way to gain trust from the new customer base. They are the best social proof to display on your webpage. When we purchase any products online, we prefer to check user testimonials and reviews as they are mostly unbiased. Which help us make our purchase decision about the product. Using testimonials on your website will help you increase products sales, conversions.
With this testimonials module, you can create a total of 16 types of testimonial designs on your website.
4) Social Proof
Recommendations are the best way to enhance leads. And, to help your customers recommend your brand or product to new customers- you need to concentrate on quality and customer service.
Ask yourself, have you ever purchased a product after a recommendation from somebody else? That is the best example of social proof.
If your answer is yes, you are influenced by social proof, and it is a good marketing strategy which you should use on your website to sell your products and services. People trust social proof more than any types of product advertising.
This feature helps you showcase recent product purchase OR recent products reviews on your website. This provides website visitors social proof that people view it as a good product and are purchasing these products and writing reviews about it, which leads to higher conversion in sales.
5) WhatsApp Chat Support
According to statista.com data, Whatsapp has 1.5 Billion active users. That’s lots of people to market your products. If your website offers a function to Whatsapp chat, user can chat with your business using their WhatsApp application on the smartphone.
The many benefits of using Whatsapp chat on the website
- Live chat enhances the chance of turning lead into a customer
- 60-65% of customers return to the website after experiencing live chat.
- Around 62% of customers are more likely to buy from live chat.
- Focussing on international customers
- WhatsApp offers secure chat with customers.
6) Deal Countdown Timer
Count down timers are great at capturing user attention. Countdown timers prompt users to take actions as it is available only for a certain time.
According to data from Neuroscience Marketing only using a countdown timer increased their revenue by 9 percent. Which is a good number considering you are not making much change in your website.
7) Better Heading
With better heading feature, you can create multiple headings of each blog post. This will help you to test which heading is working best and generating enough clicks and views. This way, you can always get maximum output from your blog posts.
Get acknowledged about the PRO Version
With this version, you can test up-to 10 unique headings, while free version offers you options for 3 headings. Even the free version is valuable for bloggers and marketers who spends lots of time and money on content marketing.
InboundWP Review – Pricing
WP OnlineSupport, the company which creates InboundWP plugin does not sell the single plugins. They sell the Essential WordPress Bundle, which consist 40+ premium WordPress plugins which include InboundWP.
Following is the price for Essential WordPress Bundle:
- $69 for 5 Sites – 1 Year update & support
- $129 for Unlimited Sites – 1 Year update & support
- $169 for 5 Sites – Lifetime updates and Support
- $349 for unlimited sites – Lifetime updates & support
If you want to test the free version of InboundWP you can download it from WordPress.org as well.
InboundWP Review – Takeaway
We all do marketing for enhancing the sales of our business. InboundWP Marketing Plugin enhances the reach of your customers creatively. Using the different marketing features, this said plugin tries to create a communication link with your customers without any interference of any sales personnel.
This is quite effective and useful for gaining the trust of the customers. Also, the engagement increases 50-80% depending upon your website design and development.
That’s all in this article. Hope you liked this article on InboundWP review. Don’t forget to share it with your friends. Should you have any questions, please let us know in the comment section below.