The advent of social media led to a revolution in communications for people all around the world. The era of Facebook, Twitter, Instagram, and Snapchat has not only changed the way the general public communicates, but it has changed corporate marketing strategies as well.
In today’s modern marketing environment, marketers need to market to their target niche using a different approach. Billboards and TV commercials have had their day, consumers don’t care about adverts, and the rise of on-demand viewing platforms such as TiVo have allowed users to skip through ads.
Social media marketing deserves more of your budget. With a multitude of ways to use the platforms to attract new customers, social media offers value for your advertising dollars. One of the key strategies that are gaining popularity with marketers is influencer marketing.
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Benefits of Influencer Marketing
Influencer marketing allows you to leverage the popularity of media icons in your niche and increase the awareness around your product, company, or brand. Here are five benefits of using influencer marketing in your social strategy.
#1 Increase Your Audience
Influencer accounts in your niche will have large audiences. Depending on your niche (single or multi niche), some influencers may own accounts that have millions of followers. By connecting with the influencer and establishing a relationship with them, you can promote your products and brand tactfully to their audience using their account.
For example, you may own a company that sells protein powder for bodybuilders. Search the social platforms and identify the top 10 bodybuilders with the largest accounts. Contact the influencer and arrange an incentive for them to promote your product through their content.
The bodybuilder could post an Instagram video of them mixing one of your shakes and talking about how they like the product. That post could be seen by millions of people watching the influencer and will give your company direct exposure to all of them,
#2 Piggy-Back On Their Success
Starting a new social media account and trying to grow it organically can take a lot of time, advertising revenue, and patience. Some marketers work for years on building their brand accounts, with very little to show for it regarding a return.
By working with social influencers, you can piggy-back on the success that they have already created. This strategy may cost you a bit up front in sponsor fees or product samples, but it can fast track your social efforts and save you years of frustration.
If your product or brand gains traction through the influencer, you could see incredible gains in your social following almost immediately.
#3 Promote Your Products
Billboards, outdoor advertising, and even digital advertising are one of a company’s largest expenditures. Why not reduce your spending in areas that are providing a weak ROI and move the budget into your social strategy?
Influences can indirectly promote your products and achieve more reach than any TV or outdoor ad ever could. There is an added advantage of reaching your target niche and avoid wasting marketing dollars on people that have no interest in your brand or product.
#4 Receive Endorsement
If your influencer accepts your product and they use it throughout their social platforms, you can consider this as an informal endorsement. Athletes and celebrities are paid millions for endorsing products on TV and radio. However, you can have qualified influencers indirectly endorse your products for a fraction of the price, with a better-targeted reach than an advert.
#5 Grow Your Business
If you grow your influencer network and spend time and effort in establishing quality relationships with them, your company, brand, or product could gain a lot of valuable market traction. Product sales equal business success, and by using influencers to endorse and sell your product, you can grow your business to a level of achievement that you have always dreamed of.
In today’s fast-paced society, no-one has the time to stare at billboard ads; everyone is too busy staring at the screen of their smartphone. Take advantage of the communications revolution of social media and increase your market awareness with influencer marketing.