When you curate content, you are actually proactively collecting content created by a third party and subsequently sharing it strategically with others to build your brand’s image. This in turn, simultaneously drives traffic to your products and website. Content curation enhances email marketing and social media by adding additional value beyond whatever you’re selling. It defines your brand by actually being what you are sharing. The act of curating content also grows your business’ email list by offering value, which attracts more people to opt-in. Furthermore, it encourages networking with all and various targeted audiences as also other content creators along with their audiences — operating in the same niche as you are.
Why Curate Content?
Curating content becomes necessary when you are devoid of the required resources and/or time for creating original content. Additionally, it becomes necessary for those who are sceptical or unsure about the final outcome of their content marketing efforts. The main factor is time, which can be significantly reduced if the appropriate process is in place.
Effective Ways to Curate Blog Content and Build Traffic:
- Ongoing Process
It pays to remember always that content curation should be ideally an ongoing effort. Or else, it turns into a senseless scramble to locate the right things for sharing, while also failing to deliver that sought after quality customer experience. That’s why it always pays to understand your customer’s typical preferences content-wise and then develop an extremely streamlined process to identify the content type they’re already into. Usually, free services such as Pocket or Feedly may be searched to collect and subsequently organize content that caters to your specific audience. Chrome extensions again are most effective for saving content without you having to skip between your browser tabs.
- Quality Matters Most
You have to perpetually bear in mind that you’re basically seeking some great content for sharing. That’s why it’s essential not only to maintain the highest quality but to use it effectively as well. This is where a site like Contentmart could come to your aid. The site has a host of some highly experienced and knowledgeable freelance content writers who are well versed in creating customized copy just the way you want it. They’ll supply you with the relevant content that you need to round up so that you compellingly and meaningfully package it for the targeted audience.
- Use Curated Content to Fuel Blogs
Have no doubts about the fact that most online content is curated. This, moreover, is multifaceted and may take different forms such as a response to any video, current event or trending topic; lists of movie recommendations, recipes or even useful tips; listicles comprising funny GIFs; and charts and tables of facts, stats or inspiring quotes, to name a few. The most important thing, however, is to convert a compelling headline into a click-worthy title. Additionally, you need to distribute the content for attracting traffic, as also feature a relevant call-to-action to get the desired results from the traffic that flows in from the content.
- Use Visuals Generously
Content that carries visual elements and images attract 94% more views as compared to the plain text. Thus, embedding visuals or using interactive content in your personal posts is a great way to boost your blogs. However, to maintain ethics take the required permission and give the original owner his due credit.
Sending out curated newsletters and adding calls-to-action to all links shared by you on any Social Media platform are two other effective ways of curating your blog content and building traffic.
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