When we talk about PR the first thing that comes to our mind is writing press releases to journalists and thus garnering exposure for your brand. However, times have changed and now Digital PR is there to impress your customers.
From creating brand awareness to helping customers communicate with your brand you can do all this and much more using this aspect of PR. Here, we share with you amazing digital PR tactics that would help your business grow.
Share Your News
It is easy for people to malign your reputation by circulating news about you that is untrue and irrelevant. However, before that happens it is always wise to clear any misunderstandings from your side. Be your own news source and start sharing information about whatever is happening at your end. You could use your website and social media platforms for the same purpose. Digital PR implies taking internet in your stride and make an impact on the customer’s mind. Prchitects.com knows how to create strategies in Digital PR and use them to get your brand featured in the minds of your target audience.
Quality of Content
The kind of content you put forward would decide how the customers look at your brand. Shoddy content with bad visuals is a big turn off. Instead, if you can focus on 3. and creating posts that are relevant to the readers. If you have something very crucial to tell them the customers would keep coming back to you for more.
Authenticity is Key
Your customers do not wish to read fake reports about doing things that you have not even thought about. Be real and only give information that is truthful. If you lie and the truth comes out you are going to cut a sorry figure in their eyes. Whatever reports or social media content are being shared should be done keeping the code of conduct in mind as only then a strong relationship could be forged.
Follow Trends
In order to know what your customers expect make sure to follow the trends. Use Google trends, social media, news updates to know what the experts are saying. This information can later be used to your benefit as you can create content in sync with the same. Apart from that, you can use the same to communicate pitches and ideas to the publications and get traction for your brand.
Building Network
Social media is your source for this purpose. Contact major journalists, publishers and the who’s who of the media industry and try to set up an association with them. Create a reputation that you only provide trustworthy information and the media would be more than happy to assist you. Sponsorships and brand associations are going to get you eyeballs and the sooner you start practicing it the better it is.
Consistency
For any major results, you have to ensure consistency in the efforts you put. If you keep dwindling and change your media plans often you must not expect any kind of genuine response. Have a long term digital PR plan and make sure that you are following it to the core.
Conclusion
Digital PR has made a strong entry and you need to know how to take advantage of the same. Following the above tips is sure to get you the concerned exposure. Having a reputed PR firm like PRchitects by your side is going to be a big help in getting your brand the exposure it needs. With their expertise and careful thought out strategies, you can hope to get attention from customers in record time. So much so that your brand gets a prominent place in the customer mind space which is what you actually want.
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PR is challenging because most businesses are not actually doing anything “newsworthy”. One strategy is to stay on top of current events and figure out how to tie your particular business into what matters to the news cycle. Then, take an action that ties into something newsworthy and pitch it.
Thanks for sharing.
Great tips.
Content is the most important nowadays for growing in the digital world.
So we should try to share unique content.
With 2 years experience in marketing. I think content or trends will make users stay with us.
Hello, great straight forward advice concerning digital PR strategies. Mohit, would you consider that a weblog can boost an online advertising strategy?
Hey Mohit,
Amazing tips!! Can you share some guest blogging tips to write press releases on other sites?
This article is fantastic and i got some good information by reading this.
thanks a lot.
A perfect post for Digital tactics. These points are amazing.
From all the tips I’d say consistency is the number 1. It’s also crucial in other parts of life. People speak about motivation but to me discipline is the key. Sometimes the work won’t be fun but it have to be done.