Building an email list or lead generation is a very important aspect of the successful blogging or to mark an online presence. I have been thinking to write an article on OptinMonster Reviews for a long period of time. Today, I am sharing my views on why building email list and getting subscribers is necessary and how you can achieve it in a better way. I have tried many WordPress plugins to build my mailing list by collecting the emails from my readers. But I do agree that OptinMonster is one of the best email subscription WordPress plugins for lead generation. So, I have come up with an article on OptinMonster reviews and why you should also go for this.
OptinMonster Reviews – Why Building Email List Is Important
If you have been blogging for a long time, you might have understood the importance of building a mailing list by now. Many professional bloggers have also insisted on providing an easy way to your readers so that they can subscribe to your blog. The reason why we emphasize on lead generation is because more than half of the visitors who are coming to your blog will never come back. So, how can we bring them back to our blog? The answer is to convert your visitors into long term readers by letting them subscribe to your blog. Whenever we publish a new post, we can send an email to all the subscribers to check your new post and share their feedback. In this way, you are creating a community of your blog readers and it also helps in decreasing bounce rate of your blog. There are many lead generation WordPress plugins available (both free and premium). Based on your requirements and budget, you can choose plugin with which you want to go. I generally prefer OptinMonter for lead generations.
OptinMonster Reviews – What’s OptinMonster?
By now, you must have known that OptinMonster is a premium lead generation WordPress Plugin. It allows you to create and integrate highly effective email signup forms on your website. In order to use it, all you need is a live website. It is compatible with all website platforms and email marketing services such as MailChimp and Aweber etc. You can create and customize beautiful lead capture forms from large template library without any coding knowledge. It is made extremely user-friendly, so you can build and A/B test high-converting lead-capture forms without hiring a developer. This plugin provides many special features that have increased its popularity over the time (we will read about them in the upcoming section). Using this plugin, you can easily improve leads. This plugin claims to have the capacity of improving leads by 600% for its users. This seems to be an unbelievable figure but services and options provided by OptinMonster can really help you to achieve this.
OptinMonster Review – Why You Should Use OptinMonster ?
There are many reasons why you should use OptinMonster on your blog. Few of the major reasons are:
1) Various Opt-In Form Types
OptinMonster provides many form types to create your own forms and designs. Without any coding knowledge, not only can you play with the color and design of your opt-in form, but create various types of opt-in forms. You can also choose where you want to showcase your opt-in forms. Not only pop-ups, but it provides certain other places such as Floating Bar, Sidebar, Mobile, LightBox etc. There are multiple templates for each of the specified designs. Below are the templates with lightbox popover design-
While configuring any template, you can configure certain other things as well:
2) Exit-Intent Feature
Exit intent is one of the best optinMonster features which makes it stand out of the crowd of all other subscription plugins. The reason is – as a blogger, we never want to interrupt the user experience while browsing our blog. But also, we do not want users to leave before generating the lead. So, how would we achieve it? The answer is using exit intent feature. In this, a visitor does not see any popup opt-in form while browsing your blog. But it detects when the user is about to leave your blog. It calculates the position of the cursor and when the cursor is about to leave the main window of your blog, an opt-in form pop-up instantly to retain that visitor and helps him subscribe with clear call-to-action.
Apart from exit-intent feature, it provides certain other options also to improve the user experience such as:
· Scroll trigger
You can also choose to display the popover after a reader has scrolled down a certain percentage of your website. This is another way to ensure your readers get to read your content before being faced with a popover.
· Cookie duration
Another option is setting the cookie duration. When you set the cookie duration, you can ensure that popovers are not displayed again to someone until after a certain number of days (or time) have passed.
· Second-page view option
For a first time visitor, popovers can sometimes put them off so you can choose to ensure that popovers do not appear until the second-page view to ensuring new visitors are not getting interrupted.
3) Performing A/B split testing
Another good feature is performing A/B split testing. Testing is a good way to find which approach is working and which is not. With A/B split testing, you can easily find out which design, placement, content, color combination is generating good results. You can actually create many opt-in forms with different variations.
For example: When you want to test the color, you can create opt-in forms with the same design, content, and placements, but with different colors. Now with A/B testing, you can run these opt-in forms separately for certain time to know which color combination brought you the maximum result. So, you can use that as a permanent opt-in form for your blog. Similar, you can test for other parameters also.
4) Page Level Targeting
Page Level targeting helps to better capture the interest of visitors. It is one of the good features provided by OptinMonster. Every page is optimized for a particular keyword. That means visitors coming to different articles have different needs and interests? So, keeping same content and headlines does not make sense to target different visitors with different interest. That’s why we may want to create an opt-in form that can instantly connect with visitors coming to a particular page or you can say article too. You can do this with its page-level targeting option. With this option, you can create opt-in forms specifically targeting those particular pages or articles. Thus, Page Level Targeting of Optin Monster gives you the ability to show unique offers and campaigns depend on upon the visitor’s location and how they interact on your website. It also separates your email list and a group of your subscriber depends on upon their interest . Now, we have separate emails and we are able to send relevant emails to your subscriber which results in a higher click through rate, increase conversion rate of your blog and lower your unsubscribe rate.
5) Analytics & Reporting
The other major feature of OptinMonster is its analytics and reporting system. From within your WordPress dashboard itself, you can analyze clicks, views and overall conversion rates with our built-in analytics. You can also see which pages or opt-in forms are converting best. Optin Monster has in-built Google Analytics feature which shows you which one of your opts in form are working well. Also, you can be able to see clicks, views and overall performance of every opt-in form and its variations.
Other important features are:
- Send visitors to a custom thank you page or just display a success message
- Custom CSS support for advanced customization
- Add effects to your popovers to make them grab the attention of your visitors
- Custom HTML support in case your email provider isn’t supported
OptinMonster Reviews – Plans And Pricing
Pricing are always a matter for all of us. The price of OptinMonster is very low as compared to its features. Optin Monster’s Basic plan is just for $49 per year and it comes with basic features. For new bloggers or if you have just started your blog, it is enough for you. On the other hand, If your blog website gets huge traffic then I would suggest you go for Pro plan which is $199 per year and it has all the features and all the opt-in form types. You can check all the plans and pricing in the below image.
In summary, there are three pricing options for OptinMonster as are follows:
- Basic: $49 (1 site, lightbox only, no exit intent)
- Plus: $99 (3 sites, lightbox, floating bar, sidebar, after post, no exit intent)
- Pro: $199 ( unlimited sites, all forms, exit intent)
All pricing options, apart from ultimate, include one year of support and updates, after that you can continue using the plugin but you are on your own. For full details of the plans visit the OptinMonster website.
OptinMonster Reviews – Conclusion
As mentioned, OptinMonster is one of the best lead generation plugins. It provides many great features which are necessary for building an email list. The best feature what I found is – exit intent, which is missing in top subscription plugins. It is very easy to use and to configure it as per your requirements. Not only you can create different opt-in forms but also you can analyze which one of your opt-in form performing well by performing split testing. I would say OptinMonster is an investment worth making. If you don’t like OptinMonster then it has 14 days money back guarantee without asking you any question. So, I would recommend giving it a try at least. Optinmonster plugin is a must having thing. It is a good WordPress opt in plugin.
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Please share your feedback on this article or any other things we could include in this OptinMonster plugin review. I would like to hear from you guys as well.
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