Writing the perfect sales email is a difficult task, even for the more experienced sales reps. Prospects are bombarded by emails every day, so making yours stand out from the crowd is obviously a challenge. One wrong word in your subject line and your email could get passed over, ignored, or even deleted.
What’s worse is that many sales reps miss the mark when crafting their sales emails. If a prospect bothers to open your email, they’re met with an uninteresting email that goes something like this:
“Hello, my name is [name] of [your company]. We have done a, b, and c, and we can also do this for you.”
There are a few things wrong with this kind of email structure:
- It’s impersonal, cold, and robotic
- It’s cookie-cutter and boring
- It isn’t about the prospect at all but is instead about the sales rep
Instead, salespeople need to craft their email to focus on the prospect: their challenges and what you can do for them. Personalized sales emails are the best way to engage with prospects and get their attention.
5 Tips For Writing Personalized Sales Emails
Here are five tips to help you in writing personalized sales emails that’ll catch the attention of your prospects and keep them interested.
1. Add a Poll to Your Emails
It may seem a bit unconventional, but adding a poll to your cold emails is a unique way to give your prospects a voice and feel like they’re being heard. Take the time to craft an email where you embed a poll directly into it, and make sure you keep it short.
As what their pain points are and what kind of solutions they are looking for. Not only will this engage your prospects, but it’ll also offer you some useful insight for future communications.
2. Understand the Customer Persona
Storytelling is a great way to boost prospect engagement. When crafting your sales email, it’s essential to position it in a way where it is telling a story about the prospect. But to do so, you need to have a solid understanding of your customer persona – so make sure to do your research first.
3. Personalize Your Call to Action (CTA)
Adding a generic call to action like “I hope to hear from you soon” isn’t going to get you anywhere. Be specific with your CTA, and it will make your email feel more personal instead of cookie-cutter.
4. Use Email Templates as a Foundation
Sales email templates are great, but make sure you are only using them as a basic outline. Customize them so that they reflect the relationship with the prospect or customer you are contacting.
5. Reward Loyalty
One of the easiest ways to help make a customer feel special is to send them an email that offers them exclusive deals, discounts, or even a free trial. They’ll be more likely to open your email this way and feel more engaged with.
If you have a sales engagement platform or another kind of sales software, you can utilize the data there to create personalized sales emails. All it takes is a shift in perspective, and you’ll find yourself writing more quality emails.
That’s all in this article. Are there any other tips you think we can include in writing personalized sales emails? Do share it with your friends. If you have any queries, please use let us know in the comment section below.