Word-of-mouth marketing has historically been a hugely effective form of marketing, but how can it work in the digital age? These days, word-of-mouth marketing remains one of the best ways to boost brand awareness and build credibility, but how you go about getting it has changed in today’s internet-driven age. The days of people recommending a brand in conversation are long gone, and now you need to encourage word-of-mouth marketing in a digital age. Fortunately, there are a number of ways that you can do this that will bring all of the benefits of this type of marketing to your business. This article will look at a few of the best ways to get word-of-mouth marketing in the digital age – keep reading to find out.
One of the main ways that businesses can get word-of-mouth marketing in 2023 is with customer reviews. You should always follow up on purchases and ask for reviews that you can use – you could offer incentives if you are struggling to get reviews. You can then put these reviews on the company website and on social media. People will always seek out reviews when trying a business for the first time, so you want to make sure that you have a lot of positive reviews for people to read through that will turn visitors into customers and boost your brand reputation. In addition to this, you can also use a rating system where people can rate your products out of 5 – This is normally effective as it is quick and easy for people to leave a rating. It is also a great idea to respond to people’s reviews because it shows other potential customers that you value their opinions and are interested in what they have to say.
Another way that word-of-mouth marketing works in 2023 is with referral programs. This is close to the traditional method in that it involves your existing customers recommending your business to those in their network, but this is done digitally. Typically, it involves an email campaign that incentivizes the existing customer to recommend the brand to a friend/family member/colleague. The recipient may also receive an incentive to use the business. This is highly effective because you build credibility, but you will also reach people that you might not have reached through other forms of marketing.
Branded merchandise is another form of word-of-mouth marketing that is proving to be highly effective in 2023. When you can get your customers to wear/use branded merchandise, it will communicate that this is a brand that they endorse (it can also be helpful in terms of increasing brand awareness. The key is to use products that people will actually use, such as water bottles. Many people are using eco-friendly water bottles right now as a way to reduce their impact, so these are products that could help you to get word-of-mouth marketing. Branded water bottles from Anthem Branding from Anthem Branding are ideal for this and should help you to attract new customers to your business via word-of-mouth marketing.
In 2023, people turn to influencers when making consumer decisions. People put their trust in social media influencers when it comes to all kinds of products/services, so you want to make sure that you take advantage of this to benefit from a modern-day form of word-of-mouth marketing. Influencer marketing is incredibly effective because it allows you to quickly reach a much larger audience and instantly build credibility. Therefore, you want to find relevant influencers in your industry with large followings and get them to recommend your brand and products/services to their followers.
Another form of word-of-mouth marketing in the digital age is user-generated content (UGC). Essentially, this is content that is created by a customer that involves/is related to your brand. A common example of this is a video review of a product that a customer uploads. Due to the reach of the internet, UGC can be highly effective and establishes authenticity because it is coming from an objective source. One of the most effective ways to encourage UGC is to create hashtags that people can use on social media when creating posts involving your brand.
Another way to get word-of-mouth marketing and reach a larger audience is with giveaways. Giveaways involving consumers sharing a post on social media will help you to gain new followers and increase brand awareness. Hopefully, this will grow exponentially and help you to grow your audience while improving your brand reputation.
Every business wants to benefit from word-of-mouth marketing because it can be so effective. In the digital age, there are lots of ways that you can get word-of-mouth marketing, with the above being a few of the best examples. You could try combining a handful of these together to boost your business, attract new customers, and improve your brand reputation.