There are a number of websites online that are giving tips about promoting your blog to a wider range of people with diverse backgrounds. They will tell you how you can reach to different demographics and get more traffic every day. But most of these promotional tips are related to online and not offline.
Online methods like social media, backlinks, guest posting, SEO etc are very useful but they have got limitations. You have to look out other ways of promoting your blog. Hence in this article, we give 10 simple ways to promote your blog offline.
10 Ways to Promote Your Blog Offline
I have personal experience with most of the ways I am sharing here. All these ways work depending on how you use these methods. If used properly, it will definitely help you to promote your blog offline.
1. Print Business Card and Take a Bundle wherever You Go
It’s one of the most important things for a blogger to print a business card with your name, your blog name or some tagline about your blog. This is the easiest way to promote your blog offline.
Then you have to pay for printing on a paper with good quality. I will recommend you to print at least 10000 cards because you can save a good amount of money on bulk printing.
You can carry a bundle of these cards in your wallet wherever you go. When you meet people in restaurants, bar, office, gym etc you can give them the card and promote your blog.
However, while designing your business card always incorporate a logo that reflects your blog.
2. Visiting Blogging Seminars, Workshops, Conferences and other Events
Meeting up new bloggers is also a great way to promote your blog offline. The best way to meet new bloggers is through seminars, conferences, workshops etc organized by a company.
At these places, you not only meet new bloggers but also get an opportunity to interact with your readers.
You get to know new things about blogging that you did not know earlier. You also identify the main competitors in your niche. This is one of the most effective ways to promote your blog offline.
Build a network of bloggers that can help you with backlinks. So register yourself at Meetup.com, IndiBlogger etc.
3. Print Your Blog Name on T-Shirts, Car, Mugs etc
You can promote your blog by printing the name on T-Shirts and Mugs.
There are many websites online which are ready to take orders for custom made T-Shirts printed with your blog’s name.
You can print the name either in the front or at the back of the T-Shirt.
According to my hunch, at least 1000 people saw my T-Shirt and 100 out of them asked me about my blog.
Similarly, you can have your bumper sticker on your car carrying your blog’s name on it. And that will help you to get more traffic.
4. Publishing Freelance Articles in Your Local Newspaper
You can write an article for your local newspaper describing your blog.
Although many people doubt the future of print media, however, it is going to stay here for the time being.
You can leverage that power and reach out to thousands of readers every day.
If your article is well written with a byline of your blog at the bottom then many of your readers would like to visit your blog online.
5. Giving a Ads in Local Newspaper
Giving ads in the local newspaper should be your last options. However, you should not ignore it. It may also prove as a good way to promote your blog offline.
Advertising in local newspapers attracts a lot of readers. You don’t have to advertise on the first page, you can post an ad on the classified page.
You just have to mention your blog with a link. However, this is not free and you have to pay money for showing ads.
6. Distribute Flyers and Pamphlets
Distributing flyers and pamphlets is a very cost-effective way to promote your blog. I distributed around 20,000 leaflets at Dadar and Andheri Station many years ago.
You can do the same thing.
It will barely cost you Rs 1000 to Rs 2000 creating a small size flyer of 3 inches by 5 inches. Either you can distribute yourself or hire someone else to do the job.
You can distribute these leaflets outside colleges and shopping malls.
There are a number of pamphlet designing and printing services that you can hire.
7. Gift Currency Notes With Your Blog’s Name
This is very unusual however a very effective way to promote your blog. You can simply write the name of your blog in the blank space of the currency notes.
However, you must be ready to spend some cash because you will be distributing many currency notes.
A hundred rupee note would be fine to print your blog’s name. The idea is not new but only a few people try this.
8. Promote in Shopping Malls, Cinema Hall, Cyber Cafes and Public Toilets
Now you can expand your venues. You can go to every public space and promote your blog.
You can stand outside the shopping mall, cinema hall, cyber café, public toilets, railway station, bus stop etc and distribute leaflets.
You can hire someone else if you can’t do yourself. You can also stick bills at bus stops and railway stations with details of your blog.
You might have seen other people advertising there.
9. Using Bluetooth
Your friends, neighbours and other people in your society will come to know about your blog if you keep the URL of your blog as the display name.
You can use technology to promote your blog offline.
10. Power of Word of Mouth
The last most powerful tip is the power of word of mouth. You can start with your family, friends and other people who are in your inner circle.
These people will help you further the name of your blog to others they meet. It is the oldest yet effective way of marketing a business.
So don’t underestimate the power of word of mouth.
Offline promotion combined with the online methods can bring you a lot of traffic to your website. Don’t neglect offline methods of promotion.
So work on both ways.
Also, share what are other ways that help you to promote your blog offline. We will love to hear that 🙂