Link Juice is an important SEO factor for ranking your website within Google search results. I have seen many bloggers overlooking the power of this factor which results in wasted link juice. If you ask SEO experts, how can we use links to improve search engine rankings, they will definitely put emphasis on this factor too. If you do not know about this, then this article is for you. In this article, I will be discussing what is link juice and how you can increase it (or page authority). So, are you excited to know about this? Let’s proceed to this article without wasting any time. [Read more…]
Google keeps on changing its algorithms to provide best results in SERPs. Now, Google has started giving importance to other metrics also such as Trust flow, Citation Flow along with page authority and domain authority to rank the web pages. These metrics tell the quality or trust of the particular web page making it easier for search engines to fetch the quality content to the users. You can use Majestic (Moz) to know these metrics of your website. [Read more…]
There is no second thought that Search Engine Optimization(SEO) plays a vital part in your online business. In this article, we will talk about – why Local SEO? SEO keeps on changing its reach and importance. The search engines regularly update their search algorithms in order to provide the most relevant results to their users’ queries. Similarly, local SEO has made a huge impact on the digital world. [Read more…]
Marketers have always kept pace with the changing demographics. Though it has not been an easy exercise yet top marketing experts have proved to be successful in chasing the customers and their preferences. Marketing has always been a close watch; a perfect shadow of acknowledging customer’s behavioral change in their buying process.
Would you like to zoom in and out to read those tiny little words? The users wouldn’t either!
Did you know that the majority of Google searches are conducted on mobile devices in comparison to desktops?
Considering the increasing number of mobile-phone users, Google has drastically changed the rules of mobile search and has taken mobile responsiveness to a whole new level. [Read more…]
To optimize permalink structure is one of the vital activities when we talk about SEO techniques. The permalinks should be friendly to both search engines and users. Search engines use two main components to determine where to index your page – post article’s title and permalink. So, If you want your blog posts to have a better chance to rank in the search results, then you need to focus on how to optimize permalink structure. [Read more…]
Canonical URL is an important term that every blogger should be aware of. Even if you have heard or not, you should know what role Canonical URL plays in the optimization of a website. I have referred to it multiple times in my previous articles. While doing SEO, we need to check both On Page SEO and Off Page SEO. But if you are not doing your On-Page SEO properly, you will not get good results, no matter if you are performing Off Page SEO well. [Read more…]
Optimizing a website for the search engines today has turned into a necessity. With maximum web traffic coming from search engines, the question is how to make a site search-engine friendly. While SEO (search engine optimization) is the biggest step towards making a profit from a site, it still is only the first. For increasing the reach of the site and expanding the client in manifold ways and that too in an affordable way, opting for multilingual SEO is a wise decision. [Read more…]