There is no second thought that Search Engine Optimization(SEO) plays a vital part in your online business. In this article, we will talk about – why Local SEO? SEO keeps on changing its reach and importance. The search engines regularly update their search algorithms in order to provide the most relevant results to their users’ queries. Similarly, local SEO has made a huge impact on the digital world. [Read more…]
Marketers have always kept pace with the changing demographics. Though it has not been an easy exercise yet top marketing experts have proved to be successful in chasing the customers and their preferences. Marketing has always been a close watch; a perfect shadow of acknowledging customer’s behavioral change in their buying process.
Would you like to zoom in and out to read those tiny little words? The users wouldn’t either!
Did you know that the majority of Google searches are conducted on mobile devices in comparison to desktops?
Considering the increasing number of mobile-phone users, Google has drastically changed the rules of mobile search and has taken mobile responsiveness to a whole new level. [Read more…]
To optimize permalink structure is one of the vital activities when we talk about SEO techniques. The permalinks should be friendly to both search engines and users. Search engines use two main components to determine where to index your page – post article’s title and permalink. So, If you want your blog posts to have a better chance to rank in the search results, then you need to focus on how to optimize permalink structure. [Read more…]
Canonical URL is an important term that every blogger should be aware of. Even if you have heard or not, you should know what role Canonical URL plays in the optimization of a website. I have referred to it multiple times in my previous articles. While doing SEO, we need to check both On Page SEO and Off Page SEO. But if you are not doing your On-Page SEO properly, you will not get good results, no matter if you are performing Off Page SEO well. [Read more…]
Optimizing a website for the search engines today has turned into a necessity. With maximum web traffic coming from search engines, the question is how to make a site search-engine friendly. While SEO (search engine optimization) is the biggest step towards making a profit from a site, it still is only the first. For increasing the reach of the site and expanding the client in manifold ways and that too in an affordable way, opting for multilingual SEO is a wise decision. [Read more…]
Link building is to establish the relationship, to nurture it with time and you will always have a leg up on the competition.
Discovering and employing the new link building techniques require creativity and ingenuity. To think outside of the box, it is requisite to find out the solutions to your problems. And, simply to solve a problem is to build the links. Broken link building and guest blogging are the robust link building techniques in 2015 to build more and more links. The links are an imperative piece and beneficial to the website only if the links are of quality and relevant. [Read more…]
Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, cloak definition is, the webserver is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings by making a cloak content. You might have understood now that cloaking is an illegal practice and is considered a Black hat SEO. The Search engine may permanently ban from our index any sites or site authors that engage in cloaking. [Read more…]