How to Boost Your Site’s SEO With Video?

Do you want to know how to boost your site’s SEO with Video? Does your blog focus on sharing videos ? Today, I am writing article on how to boost your site’s SEO with Video. Video is the most cogent and enchanting mode to elucidate some aspect or facts and figures. Something that can be visualized can be remembered more and for an elongated span rather than something to read. Today, the videos are the coercing medium to engage the potential customers, improve the search engine ranking and enhance the online visibility.

Having the video on or for your website demonstrating your products and services is a very pleasant approach in this hard-hitting world. While Google has always come up with new and more algorithms, this was the great video for the videos. Video analytically engages an audience for an elongated span than text. Eventually, this will diminish the bounce rates and increase the time the visitors spend on your page. But the question is why a customer will be going to watch the video? It’s because its quality and precision. Even, at some instances, lots of videos are shared as they capture the viewer’s imagination and perception.

Why Videos? Videos make people click

One survey found that if there is a video on your website, then you are 53 times more likely to boost your rankings on the search engines’ first page. Also, your click-through rate will increase by 41% when you have the videos on your site. On an average, an individual will not stay on a page for longer than 8 seconds. So, just imagine, your video should be so lucrative and alluring enough to captivate the customer’s thoughts and view within 8 seconds.

Tips to Boost Your Site’s SEO With Video

However, to increase the amount of traffic towards your video, it is required to cognize the video among the market so as to boost the rankings and user experience. Here are some tips.

• Create a video Sitemap

If you have a video on your website, then creating and submitting an XML Sitemap for that video will make it easier the search engine to find and index your video, returns the SERP results that lead the audience to watch the video on your website. A video Sitemap lists all the videos on your site, including the URL’s, titles, duration, keywords and other details.

Also Read: The Power of Guest Blogging

You should include the video transcript pages in your video sitemap to deliver more information about your video to the search engine.

• Update your content frequently

The search engines do feel pretty about the content. Customarily, most people prefer the fresh and authentic content to read with some enchanting features in it. It, additionally, proves a quintessential element to improve the rank of your website or we can say it as a ranking signal of the website. So, make sure to keep it most updated and credible.

• Use ALT-tags

Never forget to describe your visual or video media using the ALT tags or alternative text descriptions. They allow the search engines to locate your page, which is imperative, especially for the text-only browsers.

• Host the video on your domain

Having the video on your site means no one else can take the credit of the video from you. Vimeo, YouTube and many other platforms are available on the internet to post the videos. But, preferably, choose your own domain. It will directly affect your website and make an increase in the count of your followers and the audience. You can also omit the ads, that pop up before the video initiates.

• Allow video embedding

Having the video hosted on your domain, make sure that others can embed your video. This increases the number of backlinks to your website, potentially providing your site with a significant increase in traffic. It will offer a strong user experience and give Google a lot of context that assists enhance your SERP rank.

• Use Meta descriptions properly

Title, Description and Keyword metadata are equivalently important in the metadata descriptions. They play a major role in the on-page optimizations, for videos also. And if these meta descriptions are created properly, the video on your site may be shown at the higher positions in the search engine result page. Also enhance the click-through rates that will eventually improve the SEO results.

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Aarif Habeeb

Digital Marketing Strategist at Aarif Habeeb & Co.

Aarif Habeeb is a Digital Marketing Strategist and Technical founder of Aarif Habeeb & Co. An Indian agency specializing in SEO, PPC and Conversion Rate Optimization strategies that deliver industry-leading ROI. You can also find him on Twitter & Facebook.