Mostly, marketers are seen to be focused on the technical side of the web promotion such as Social Media Marketing (SMM), Search Engine Marketing (SEO) and Search Engine Optimization (SEO) and less focused on the most important thing i.e. quality content. Here, quality content does not only mean to come-up with a plagiarism-free article or blog post but the topic of the article should also be interesting enough that compel the readers to share the post in their social circles.

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