The Power of Guest Blogging

“Stick a fork in it and guest blogging is done.”- Matt Cutts. Guest post or the Blog Outreach is the  mode to establish the sweet and robust bond with outside milieu.

Guest blogging is dead! It can be heard in the previous year because of a guy who headed the anti-spam team at Google, then Matt Cutts declared that the guest blogging had become to be a more and more spammy practice. Actually, a long time ago, guest blogging was an ethical and most reliable technique for entrepreneurs. And, in fact, it was… but unfortunately, like almost all the good things in the world of SEO, the people have also found ways to abuse it.

However, the truth is that the guest blogging is still very much alive and is the most excellent opportunity for endorsing the brand now. But, be vigilant to discover the difference between the legible websites and the fake ones. Use the credible channel to promulgate the content.

Image Source: Revolutioninfotech.com

What is Guest Blogging?

Guest Blogging is the oldest, yet effective technique which is used by the expert bloggers to enhance the traffic of the blog where the bloggers write the blogs or posts to be published on the other’s blogs.

Why Blog Outreach?

Guest blogging can expose you to an organized, engaged audience you may never have otherwise reached. Guest posts are one of the better tools in your arsenal to expand your viewers and establishing yourself as an authority.

Very First, know what audience you want to target, then use Google to find the relevant blogs. Also, you can try twitter to find relevant blogs.

Its components:

1. Awareness
2. Credibility
3. Relationship
4. Link Building

• Guest posting builds two-way relationship:

It is a two-way path or bonding between the two blog owners. The only way to succeed in the guest blogging is to nurture your relationship with other bloggers. However, be cautious. If you only intend to get more and more links on your website through the guest post, then stop it. Try to craft great guest posts to enhance the value of the blogosphere.

Also Read: How to Boost Your Site’s SEO With Video?

If you are posting to the other blogs, then why not build up a relationship with some of the websites that you guest blog for and let them post the content to your blogs too. This will considerably form a mutually beneficial relationship where both and the other brands get authentic and creative content.

• Guest posting is great for search engines:

The search engines are affected primarily by any alterations or updations on any website or blogs or portals. The host blogger must include a link to your blog somewhere in the post (mostly either in the beginning or at the end). Meanwhile, these backlinks will elevate the value of your blog to the search engines, making your content easier to discover via Google, Yahoo, Bing and others.

• Guest posting introduces you to new people:

The guest blogging is the striking opportunity to enter into an entrenched community or the blog. Plus, it can allow you to connect with the new audience, which will ultimately benefit you if you perform it right. And eventually, participating in the discussion will involuntarily lead to the increase in the list of your fans and followers.

• Guest posting helps in building quality links:

A year ago, some guest bloggers were the spammers endeavoring to sell the low-quality content for a backlink. Consequently, many bloggers are now accepting the highest quality links to get in return a backlink. The more robust the relationship has become, more you acquire the links for your website. So, initiate to form the relationship with the bloggers having the elevated niche.

• New Business and Networking Opportunities:

Why wouldn’t you want the new business leads? Obviously, yes. Often, publishers will open a comment feature on the blogs they post so that the audience can interact with what you have written. Regular contribution in the form of comments will surely raise the flow of traffic to your website.

Plus, the social media conversion is the best and most effectual outcome of the guest blogging. You can connect with the other bloggers within your industry and open the door for referrals and the increased sales.

• Higher SEO Rankings:

Ranking is the ultimate goal of the website owner, then whichever is the mode, either through the guest blogging or other link-building techniques. And, search engines like Google love it when you build the natural links. The guest posting enhances your author rank in the search engine results. Author rankings are via the count of the posts you create on your site and the other sites. If more content links back to your site, it steps up your ranking organically.

Outreach is the key to a successful guest blogging. So, Add value. Help people. Be patient. And over time, you will win.