Nowadays, social media has become a great tool for sharing information and an incredible promotion platform. As a quick example, Facebook has developed over time such a great variety of tools that may help you promote your business in numerous ways to numerous audiences.
Taking into account that this kind of promotion is possible for you even if you don’t have a big budget at your disposal yet it can generate powerful business benefits, it would be a shame to avoid using it. Therefore, in case you own a business, neglecting social media channels would be a terrible mistake.
Whether or not you are a social media expert, don’t worry; leveraging social media is not as hard as it seems. Keep in mind that knowing how to make your way up using social media will definitely turn your business into a cyber-success. Have I made you curious enough? If the answer is yes, let’s take a look at this 6 tips that you should make use of in order to promote your business.
- Provide Valuable and Useful Content
One of the most important aspects that may help you promote your business is the combination of valuable and practical content. Knowing the exact “dosage” will boost your post, giving it a much larger reach. When your readers come across a valuable post, they will find solutions to some of their problems. Therefore, it is an actual instinct to come back in case they need more advice.
In case the post is useful to them, they might even share it with their friends. This will increase your reach even more. Therefore, keeping a balance between useful and valuable content might be exactly what you need in order to increase your audience and keep them interested and engaged.
By posting only original content, you will maintain your website’s integrity and reputation at a constant level, making your brand a reliable and trustworthy source. If it is appropriate for your niche and business venture, you can use Youtube to create unique and useful videos for your target audience too.
Another important point that must be taken seriously is knowing how to create an easy-to-scan content so that people can pick up the important things as quickly as possible. This is due to the era in which we live today; everyone wants quick answers and instant gratifications. So, be sure that you give your audience the comfort that it craves for.
- Decide What Social Network Mostly Used byYour Target Audience
Deciding what social media is the most used by your target audience is an important thing you must take into consideration when you want to promote your business via social media. I will give you an example so you may grasp this concept a little better.
Instagram is an excellent platform where you can sell makeup products, while if your business is offering traveling related services, you should use TripAdvisor in order to connect with your target audience.
As you see, the process of choosing the right social media channel is extremely important for your page to be able to reach its specific audiences. So let’s take a look at 3 of the most used social media platforms:
- Facebook– It is the largest social media platform, having 1.94 billion monthly active users from all over the world. In order to increase your popularity on Facebook, you should focus on gathering as many interested people to subscribe to your page.
The frequency with which you will appear in other people’s timelines is directly proportional to your page’s number of likes. Other actions that Facebooks is good for are: sharing your original content, promoting events, and connecting with different demographics.
- Instagram–It is“all about the present moment” and its uniqueness. The interaction between users and their accounts is much more different than that of Facebook. People on Instagram focus more on photos and short videos than on long written posts. Original content it’s a must in order to spark people’s attention.
Also Read: Top 6 Ways To Make Money On Instagram
- YouTube – If you are looking for a specific video you will always choose YouTube over Facebook. Finding a specific video on YouTube is much easier than looking for it on Facebook. So keep in mind that linking your Facebook page to your YouTube account is crucial for your business.
The whole point is that you should learn exactly what each of these platforms has to offer and use them simultaneously in order to increase your advertising results.
3. Use Facebook Ads and Strategically-Targeted Landing Pages
There are a lot of tools that Facebook is offering you in order to learn about specific audiences before targeting them. This may help you save a little money before you know exactly what your target audience is.
Facebook’s Audience Insights is one of those tools that may help you in this direction, showing you the exact target market, using only the social responses that your page has gathered over the time. Creating separate ad sets for different audiences is one of Facebooks smartest features. You can use this feature to create two different ads and send them to two different audiences.
The Importance of a Landing Page
A landing page is a middle ground on which you should send your visitors before sending them on a website or product page. Using a landing page allows you to educate your traffic before sending them towards the sales page. A landing page is important because it will guide your visitors through the entire sales process, not just the end-transaction one. Without a landing page, investing money into click advertising will only be a waste of money.
Using Stunning Images
Always keep in mind that visual content will create a greater impact than textual content. Knowing this, you should start creating posts that focus more on visual impact. Even Facebook is trying to tell you that using images with more than 20 percent words will not have such a good impact on your audience.
Bear in mind that images are used to inspire an emotion and grab attention. They should not present information, but rather provide the hook for reaching that information.
Understanding how to use all the marketing features on a platform like Facebook will surely lead to the creation of an awesome Facebook ad campaign. Here’s a resource that will show you some insights about Facebook’s most important advertising tools and ways.
4) Do Not “Oversupply” Your Subscribers
Do not “oversupply” your followers with tons of information. Unstoppable flow of half-advertising content can make them press the “unfollow” or “dislike” button. Try maintaining a balance between advertising posts and posts that offer value. Not keeping a balance between these two will damage your page’s integrity.
For example, you can make use of the “one-in-seven rule”. Only one in seven posts will only focus on promoting your business. The other six should concentrate only on worthy content that will impart a valuable message to your audience. You can still promote your business in those 6 posts, but make sure that there’s a balance between advertising and value.
5) Ask questions
You can engage your audience into communication and make potential clients more interested.People, in general, adore sharing their opinions. Therefore, you should start conversations on relevant topics for your business while you’re making sure that your visitors are stimulated and engaged.
For example, if you are owning a computer service business you could ask your audience to vote on their favorite PC System in order to win one product from your website. By doing this you will make the community stronger and more bonded.
You should also receive insights about your product or service’s problems and important feedback that’ll help you optimize your sales process. So, bear in mind that creating meaningful contact between you and your audience will benefit you in so many ways.
6) Diversify Your Content Across Different Social Networks
There are a lot of tools that give you the opportunity to write one message and share it on multiple social media platforms, but there is the risk of appearing as insincere to your audience. So make sure to use different words while maintaining the same idea at the time you are promoting your offer. Take your time to attend each of your social media platforms and make it as unique as possible. Doing so, you will only show that you are true to your mission and you care about your audience.
It’s the same with posts. If you want to share a certain post multiple times you should only change its headline and its image. In general, social media users don’t always notice your posts while scrolling the news feeds. So, sharing them multiple times with different headlines will ensure that your public will get the chance to see them more often.
In the present day, promoting content through social media has become such an easy thing to do. This is because platforms like Facebook and Twitter have grown and developed over the last years so much that almost everyone that disposes of a little bit of budget can immediately leverage them.
But even with these tools, a lot of marketers fail to maximize their business pages’ potential. Yet, by using one or all of this six tips that I offered you, you will have a greater chance of making the right decisions about you advertising campaigns and turning your business into a cyber-success.