As you all know, I am a die-hard fan of Genesis Framework because of its wide functionalities and usability. Today, I am writing this article stating why you should purchase Genesis Framework than any other framework or premium themes. If you’ve been using WordPress for a long time, you would have definitely heard people talking and recommending the Genesis framework from StudioPress. I had used many themes on my blog, but now I have decided to go with Genesis only. Though you need to spend few bucks from your pocket, it is more than worth to buy Genesis Framework.
What is a Theme Framework or Genesis Framework?
Before stating why you should purchase Genesis Framework, I would like to explain to novice bloggers – what is the genesis framework or what actually a theme framework is? You probably know about WordPress themes, that it defines the design of your website. It controls the look and feel of your website. But what about a theme framework? A framework simplifies the way to use your theme. Almost all of the programming is part of the framework, the design layer often comes in the form of a child theme. The design contains only minimal programming as you can turn features on and off wherever you want. Working with frameworks is usually a lot faster.
The big advantage of using theme framework is it is upgradeable without screwing up any customization you’ve done to your blog design. The framework usually comes with a bunch of capability built right in. Also, popular theme frameworks keep adding the new capability to the framework over time. These capabilities make the design process easier and provide new functionalities or features that you may not have had before. The below diagram depicts the working of theme frameworks briefly.
Reasons Why You Should Purchase Genesis Framework
- Genesis Framework is built keeping SEO in mind
SEO is the soul of blogging. If your blog is not SEO optimized then all your hard work and content are useless. The Genesis framework is created to get the most out of SEO. The way it is built, along with the way it structures posts and categories, ensures that your content will be easy to find and understand. To give best SEO practices, StudioPress even hired SEO expert, Joost De Valk, from Yoast (Yoast SEO plugin creator) to make sure their themes are more SEO friendly.
Genesis now supports Schema.org code, Google Authorship identification making the basics of SEO already handled for you.It also utilizes microdata, which is important for making your site even more relevant and enticing to search engines and users. With Microdata, search engines like Google will display more of your data in search results. You may still have only one result, but it will be a richer result with more detailed information.This was one of the reasons I recommend to purchase Genesis Framework.
Note: Though Genesis provides inbuilt SEO settings, you can still use Yoast SEO plugin to extend the optimization options.
- Genesis Provides Responsive Designs built on HTML5
HTML5 is a new coding standard for websites. HTML5 is generally preferred for its better security, flexibility, SEO advantages, efficiency and the ability to adapt to the various needs. HTML5 usage ensures your site is responsive and looks great on all screen sizes, like phones and tablets.
- Genesis is well supported
When you purchase Genesis Framework, you get lifetime updates and support. You can always contact their support with any issues you may be having. You will have unlimited access to support that means your site will always be up and running how you want it to be. If you need help or run into problems with Genesis then there are a number of Genesis users and developers & you can connect them or ask your questions openly in any forums. Even you can open a support ticket with StudioPress, start a thread in the support forums. Genesis community is full of awesome people, there are many tutorials and SOPs available to help. Also, there is a well-explained genesis framework tutorial that tells how to install Genesis framework.
- Genesis Framework is Secure and Regularly Updated
Security is the main concern that a rising blogger should consider. As your blog’s popularity will increase, chances to threaten your website will also increase. Also, if you are using free themes or unreliable plugins or not updating these, then you are inviting hackers to hack your site. If you purchase Genesis Framework, you can sit back and can be assured your website will not break. StudioPress provides regular updates to improve on their code base. Also, it won’t take much time to update. It is just a click away and is always compatible with the latest version of WordPress. So, I never worry about updating to the latest version because I know that everything will be fine.
It’s clear that the StudioPress team made security a priority when developing the Genesis Framework. From a security standpoint, it’s at the top of its class following WordPress security best practices. – Mark Jaquith, WordPress developer.
- Genesis Framework is Flexible and Utilizes Child Themes
As discussed earlier, the Genesis Framework uses child themes for design. There are plenty of free Genesis child themes and Genesis framework themes available on almost every niche that you can think of. StudioPress also provides many Genesis specific plugins. From built-in SEO settings to mobile responsive child themes, Genesis has all kinds of features right out of the box. For instance, if your current theme is not mobile responsive and you are using WP Touch to make your site viewable on phones, then if you purchase Genesis framework you do not need to install additional plugins as it supports mobile responsive themes.
The most important reason to purchase genesis framework is that you can update to the latest version of the framework, and your website’s customization will not be affected. Child themes are like skins that sit on top of the framework to make your site look different. Instead of making changes to the framework itself, all customization is made to the child theme. So if an update comes to Genesis Framework, it will not break your site. Why? Because your customization is stored in the child theme’s files only.
Child themes and a framework are the only way you should build your WordPress site and Genesis has great support for child themes and other WordPress functionality. Matt Mullengweg – Founder of WordPress
But still if you want to get more from it, there are many resources available online. It also provides many inbuilt Genesis plugins that help you to do the customization in better and easy way without requiring any technical knowledge. Basically, a lot of features that require outside plugins on other themes are already included as part of Genesis. And having access to dedicated plugins means you know they will work with your theme when you install it.
- Cost pays Worth
Some bloggers prefer to use free themes available and do not want to spend a single penny on the theme. It is ok to use free WordPress themes, but they are not well coded and optimized to be prominent in all aspects. Free themes also have some loop-holes that can even lead to getting your website hacked. I would recommend investing something in your theme also as this is one of the most important parts.
You all know ‘First impression is the last impression’. So if your site is not well designed or takes too much to load then you are losing your readers. They will never subscribe to your blog. Or if you are already thinking to buy any theme, I would suggest to purchase Genesis Framework. It costs only $59, but that is worth. And this is a one-time payment, no renewal cost or agreement is there. You’ll always be able to get support and access to the latest version of the framework without anyone asking you for more money. Even it includes a developer license which means you can use the framework and any child themes you’ve purchased over and over again, on as many sites as you want.
- Genesis supports different languages
Genesis’ support multiple languages. There is a plugin called Genesis Translations which translates the Genesis framework into one of the available languages. You do not need to do anything technically there. Nearly 30 different languages are supported by Genesis. Also, every Genesis theme is compatible with the WordPress Multilingual plugin (WPML), that assists in translating WordPress websites to other languages.
- Genesis framework is Optimized For Speed
Speed is also the important part of the website. An ideal website should open in a minimal amount of time. Genesis framework is optimized for speed. As per the analysis by 1stwebdesigner.com, various speed tests are carried out on tools Pingdom, GTmetrix and Google Pagespeed to test the live demo of Genesis framework and its child themes.
- Google PageSpeed – 68/100 for desktop, 58/100 for speed, 99/100 for user experience.
- Pingdom – performance grade 96/100, load time – 1.11 seconds, page size 491.5kb, 10 requests
- GTMetrix – page speed grade 56%, YSlow Grade – 96%, page load time 0.92 seconds
Just keep in mind, as you will increase the functionalities or plugins and use heavy media, the speed, and relevant speed score can vary.
Also Read: Top 6 Tips for Decreasing Web Page Load Time
- Genesis is Well Coded
Genesis Framework is well coded keeping all the tags and meta properties in mind. Before using Genesis Framework, I was using the free theme, I found many structures, properties, and tags related error in Google Webmaster Tool (GWT). After switching to Genesis framework, my errors are reducing day by day. You can have a look at below snapshot taken from my GWT account.
This errors will be resolved once all my pages will be index again 🙂
Update: All errors have been rectified now. PFB the snapshot.
Conclusion on Should You Purchase Genesis Framework or Not
If you want a quality theme framework or looking for other premium themes, I would recommend to purchase Genesis framework. Genesis Framework from StudioPress is a really professional and high-quality WP framework to use. It is very powerful in terms of customization. It looks professional and well optimized. Genesis is truly the most versatile framework out there, with a huge community of professional developers backing it up.
If you want a well-structured framework that takes the hassle out of web design and SEO, close your eyes and purchase genesis framework. It comes built-in with features like multiple layouts, custom body post classes for each post, breadcrumbs, numeric navigation and tons of other cool features.
Even Matt Cutts, Head of Google Web Spam team, switched his blog from ‘Thesis’ to ‘Genesis’.
So what are you waiting for? It shows that it is worth to purchase Genesis framework. Start using the Genesis Framework now. There are lots of Genesis framework child themes available for genesis platform. I assure you will not regret your decision. If you are already using Genesis framework, share your reviews and feedback on this.
Click Here to purchase Genesis framework on heavy discount. Once you buy Genesis framework, you will get a Genesis framework download link. You will also get a Genesis framework demo to understand how to use Genesis framework. Later on, you can install any free Genesis theme (in case you do not want to go for the premium theme).
Click here to download The Genesis Guide for Absolute Beginners (PDF – 1.4 MB)
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