Pakistan seems to be more conscious about his home cinema and film city. Recent reports have alleged that distributors and exhibitors in Pakistan have abandoned ShahRukh Khan-starrer ‘Chennai Express’ and Akshay Kumar-starrer ‘Once Upon A Time In Mumbaai – 2’. Both these movies were scheduled to release on the day of Eid, August 8, in the country. The reason given for this ban is that the Pakistani filmmakers want four of their films- ‘Josh’, ‘Ishq Khuda’, ‘War’ and ‘Mera Naam Afridi’ – to get more visibility and popularity than the Indian films. However different specialists and distributors are very disappointed with this decision.
One of the Leading distributor Abdul Rashid, who controls a large section of the distribution chain across the border, and has been in touch with the producers of Chennai Express and Once Upon A Time In Mumbaai – 2, UTV and Balaji, respectively, communicated the decision to the two production houses.
A source said, “Theatres in Pakistan generate maximum revenue from Hindi films. So it is really sad that this time, they did a volte-face. UTV and Balaji tried reasoning with the filmmakers, but to no avail.”
According to trade sources, Pakistan’s blackout of these two films will lead to an estimated loss to the tune of Rs 20 crore. When contacted, Abdul Rashid told TOI, “Yes, we are not releasing Chennai Express and Once Upon A Time in Mumbaai – 2 in Pakistan. Our government wants to protect the interests of the Pakistan film fraternity.”
He also added,”We don’t mind rescheduling the two films to August 15. But piracy would have reduced the business prospects of the two films by then.” Admitting that exhibitors would stand to gain by accommodating the two big-ticket films, Rashid however said, “We cannot overrule our government’s decision.”
Neither UTV nor Balaji were willing to comment on the development.
Evaluate Your Website Below & Improve!!
Latest posts by Mohit Arora (see all)
- Self Hosted WordPress VS Blogger – Which CMS To Choose - June 15, 2017
- 8 Tips To Choose Good Domain Name For Your Blog - June 7, 2017
- WordPress Ping List To Index Your Site Faster In 2017 - June 6, 2017