The evolution of eCommerce industry has changed the way brands promote and sell their products and services. Now, it becomes super easy for online shoppers to buy their desired products on the go – all thanks to the highly interactive and user-friendly eCommerce web development platforms.
Although there are plenty of CMSs available on the web, Magento has come up as the leading open source platform for the eCommerce solution. It has a ton of advanced features, eCommerce-driven capabilities, themes, and extensions to let you create a beautiful web store from the scratch at ease.
While customizing the design and features of a Magento store is convenient, you will need to do something out-of-the-box that can represent your brand the way you want to. If you want to keep yourself ahead of your competitors, you will need to follow the latest Magento eCommerce trends that are prevailing in 2018.
6 Jaw-Dropping Magento eCommerce Trends
Here, in this post, we will share some of the key Magento eCommerce trends that will assist you in growing the dimensions, brand value, and revenues of your web store in 2018.
1. Personalized shopping experience
Over the past few years, eCommerce brands have adopted new techniques to drive and retain the potential web customers for longer. They are focusing more on giving personalized shopping experience to their customers in real time.
The technique is super easy. All you need to do is to collect the data of your customers, assess their previous buying history, their shopping behavior, and other details to let them offer personalized promotional coupons, discounts, recommended products whenever they land on your site.
This gives them a sense of personalization and encourages them to buy something from your online store. So, we can say that this particular eCommerce trend has a potential to generate quality leads and profits for your web business.
2. Mobile Commerce will dominate
Online purchases via mobile devices have been increasing day by day. People are shifting from desktop versions to mobile apps when it comes to buying products online. With this growing popularity, it becomes essential for you to create a mobile-first design for your web store.
A mobile-friendly eCommerce store can help you target more mobile users, which in turn, increases the flow of your web traffic and boosts its online sales. If you want to target a large portion of your potential customers, you will need to create a mobile-friendly eCommerce site or an application.
3. Rich Content with high-quality images
No matter how beautifully you crafted your Magento store, it won’t help you generate leads if it has no valuable content and genuine product images. It means creating rich and user-centric content becomes essential to improve the visibility and sales of an online business.
So, make sure you use creative ways to provide your rich content to the potential readers and web customers. Apart from this, you can also provide high-quality, relevant and eye-grabbing product images from different angles to let people take buying decision instantly.
4. Social Selling
Social selling is one of the most promising Magento eCommerce trends for 2018. It is expected that most of the social media platforms will bring revolution by integrating social selling functionality into it.
Since Facebook, Twitter, Instagram, Whats app messenger are playing very well in establishing a direct communication system with the potential customers, it will become easy for you to sell your products on these platforms quickly. You not only promoting your products on social media but also leveraging the advanced features to sell them for generating higher revenues for your web business.
5. Using pop-ups and opt-in form
Adding opt-in forms and pop-ups on the landing page of an eCommerce site can drastically boost your conversion rate. Incorporating CTA, opt-in forms and other elements can encourage visitors to perform an action and encourages them to begin their buying journey on your web store.
In fact, you can use the pop-ups when a user is about to leave your website. This can give them another chance to stay connected with your site and explore more about it.
6. Focus on rich user experience
If you want to improve the customer retention rate of your web store, you will need to focus on giving rich and seamless user experience and user interface to your web customers in real time. Make sure your website take 3 seconds to load the entire web page, otherwise, you could lose your potential visitors.
Besides this, focus on creating clean, simple and user-friendly web design, the seamless navigation system, accessible search box, fully-optimized product images and a lot more to boost UX of your Magento store.
Conclusion On Magento Ecommerce Trends
So, these are some of the most striking Magento eCommerce trends for 2018 that will turn your online store into a powerhouse. These trends will help you dominate the entire eCommerce industry and help you generate more sales for your web business.
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