NEW DELHI: At last, HTC’s much-awaited smartphone has arrived. The company has officially launched HTC One smartphone in a press event. The smartphone will be available in 80 countries from next month with around 185 telecom operators.
The phone, which has been christened HTC One, will compete with Apple’s iPhone, flagship Android devices and other smartphones. It is powered by Google’s Android Jelly Bean aka Android 4.1 and the new version of Sense, a proprietary user interface created by HTC.
Recently, HTC CEO Peter Chou told Wall Street Journal that his company has suffered because competitors “were too strong and very resourceful, pouring lots of money into marketing.”
“The worst for HTC has probably passed. 2013 will not be too bad,” Chou told the newspaper.HTC, which has seen its market share going down in the last one year, is hoping to get back in the game with the new phone. This is one of the reasons why the company has pulled out all stops for HTC One and has equipped it with the best hardware available at the moment. The phone, which has a metal unibody design, is powered by a Qualcomm quad-core processor running at 1.7GHz. It sports a 4.7 inch screen with 1080P resolution and features 2GB RAM.
HTC is debuting a range of key features that it hopes will enable its device to compete with high-profile rivals such as the Apple iPhone 5 and Samsung Galaxy S3.These features include, BlinkFeed, UltraPixel, Zoe and BoomSound technology.
HTC BlinkFeed aims to revamp the way the homescreen is used on the Sense interface. This will provide a live stream of information relevant to each user. So, for example, social media, photo and news updates will be pushed through and users will no longer need to open up individual apps.
HTC claims the highlight of the phone is its primary camera, which comes with a new technology that is reportedly better than the camera technology used in the existing phones. HTC One camera will shoot pictures in just four mega pixels.
At the launch event in the US, an HTC official said, “For years, people have been misled about what is important in a camera – what matters is not pixel count, but pixel size. Bigger pixels let in more light, it’s simple physics… We’re trying to balance out what a lens can support and what a sensor can support. We’re talking about real image quality, not just megapixels for the sake of megapixels. The era of the megapixel is over.”
HTC has gone back to the drawing board in terms of the camera. Instead of packing in as many megapixels as possible into its camera, like Nokia has done with its PureView technology (41-megapixels), the firm has cut back on the pixels.
The HTC One will have a rear-camera with 4-megapixels, which may look like a step backwards, but the firm claims this will allow it to take better pictures.
As smartphone sensors are tiny, and can lead to poor image quality as they struggle to compete for light. Having too many pixels means that images have to be heavily processed and the results can also be noisy. HTC claims that its UltraPixels will gather 300 per cent more light than competing smartphone sensors, and will provide better low-light images.
Finally, HTC BoomSound will provide front-facing stereo speakers with a dedicated amplifier, and this will be combined with Beats Audio technology which has been a main-stay of HTC devices.
HTC also claims that HDR recording uses dual microphones and audio processing to capture sound “worthy of high-definition video footage”. The firm also aims to make phone calls clearer by introducing HTC Sense Voice, which will boost call volume and quality in noisy environments.
The phone will be available with 32GB or 64GB internal storage. There is no support for microSD card. It has a 2.1 mega pixel front camera and a battery with a capacity of 2300 mAh.
HTC One technical specifications
- 4.7-inch full-HD display
- 1.7GHz quad-core Qualcomm Snapdragon 600 processor
- 2GB RAM
- 32GB/ 64GB internal storage
- UltraPixel camera
- Wi-Fi 802.11 a/ac/b/g/n, Bluetooth 4.0, GPS, NFC, Infrared, Micro-USB
- 2,300mAh battery
- Android 4.1
- 137.4 x 68.2 x 9.3mm
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